Several industry studies have asserted that CTR is a ranking factor – a claim that’s been ardently denied by many Googlers.

Whether it’s a direct ranking signal or not, CTR has its place in SEO.

This article explores why CTR matters in SEO, Google’s stance on the metric and how to use it right.
What does CTR mean for SEO?

CTR can mean many things depending on the context. In PPC campaigns, it is used as a metric to measure ad effectiveness.

When it comes to SEO, CTR refers to the percentage of people who click an organic or Junk Removal Raleigh unpaid (Google) search result that leads to your website.